BIOGRAPHY
Amber Gene is an enrolled member of the Diné Nation. Her clans are Kinyaa’áanii (Towering House), Tó’aheedlíinii (Water Flows Together), Tótsohnii (Big Water), and Bit’ahnii (Within His Cover).Amber is a strategic marketing and communications professional, seventh-generation weaver, and founder of The Matriarchal Marketing & Media, an Indigenous-centered consultancy that rematriates marketing and communications by returning storytelling to relationship, responsibility, and community.
With more than a decade of experience in marketing, communications, and brand storytelling, Amber has led campaigns across sectors including nonprofit, arts and culture, fashion, food and beverage, education, hospitality, technology, health, and politics. Her work has been featured in National Geographic, HuffPost, YES! Magazine, Native American Art Magazine, and more!
She partners with Indigenous businesses, artists, nonprofits, Tribal programs, and values-aligned organizations to develop strategies that strengthen community engagement, cultural storytelling, and sustainable growth. Her work bridges Indigenous knowledge systems with contemporary communications practices, helping organizations share their stories with clarity, care, and long-term impact.
Amber also continues her family’s artistic traditions as a seventh-generation weaver and multi-textile artist. She is the founder of The Diné Collection, where weaving, storytelling, and design come together as living expressions of culture, memory, and creativity. One of her most meaningful accomplishments was having her weaving featured alongside her grandmother, mother, and sister in the exhibition Weaving is Life at the Kennedy Museum of Art.
Raised within the Indigenous art community, Amber grew up attending art markets, museums, and cultural gatherings with her family. As a child she often accompanied her mother to work at the Heard Museum and traveled to Indigenous art shows, like Santa Fe Indian Market. These experiences shaped her lifelong relationship with art, storytelling, and community.
Amber holds a Bachelor of Science in Strategic Communication (Advertising) from Northern Arizona University, with minors in Photography and Anthropology, and an Associate of Arts from South Mountain Community College.
